First BIT created a SFA-system with an iOS mobile app for 3150 users of Heineken Company

Apr 30, 2015

Among the aims of the projects there were: the creation of a highly effective SFA-system for iOS, taking into account the Client’s unique business-processes; the organization of orders collection by trade representatives all around Russia and the communication of these orders to the distributors and also the organization of data collection on sales outlets, sales, inventory.

It was necessary to provide an instrument for a comprehensive sales analysis on the basis of QlikView and, finally, to provide the system’s maintenance according to the SLA-contract.

For sales automation, First BIT developed a mobile app, that allows to centralize, facilitate and systematize the functioning of the whole sales chain: from 2700 trade representatives all around Russia and supervisors to Heineken’s management. The Company’s trade representatives get the trip routes, current data on the sales outlets’ arrears and inventory at the distributors’ warehouses on their smartphones, they collect orders and any other relevant information, that is necessary for successful promotion of the Company’s products.

The solution was developed by First BIT from scratch, including web-interfaces, and the system itself is built on the Contractor’s capacities. The solution architecture made it possible to reach high-speed functioning and 99,9% resilience. This is extremely important, as the system’s downtime for the Client may turn into clients’ orders not delivered in time. As part of the project, the total data consolidation in the integrated system was performed and analysis based on QlikView BI-system ensured.

Throughout the Project implementation special attention was paid to Heineken’s potential, as this is not just a big company, but also a rapidly developing one, placing high emphasis on innovations. That’s why the system was created as easily scalable and adaptable according to the Client’s needs.

The Results of the Project

  1. A highly reliable IT-infrastructure for a mobile iOS service for managing the wholes sales chain was created from scratch.
  2. Time needed for sales data processing was reduced 14 times
  3. Heineken’s employees and distributors KPI calculation is now performed online.
  4. The troubleproof functioning and the constant development of the mobile service were ensured and a SLA (Service Level Agreement) was concluded.

‘Objedinennye pivovarni Heineken’, LLC (HEINEKEN Russia) — is the Russian branch of Heineken N.V. international holding — the leading international brewery company with branch offices in 71 countries, owing 8 breweries in Russia.

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